One of the questions I often get is how to do brand management on line. There are things being said about your company that you might want to immediately counter act, or start in the spirited debate on something that you or your company did. One of the things that we often overlook is how [...]

Image by smallandround via Flickr

There is a lot of creative destruction to industries when people, regular people, take to the public forums and start talking. With blogging and community, building, creative destruction can be considered part of the business . One of the key commonalities amongst all the popular blogs is that they have been [...]

As we learn what our social graph means, the way of getting attention is to use services that are “blind to your size” and “blind to your “readership”. Zemanta is one of those services that when you sign up and use can help you build a social fabric of links and cross links without having [...]

Blogging can give everyone a voice, from the die-hard conservatives, to people in countries behind various state sponsored firewalls, to neo-Nazi’s, liberals, to everyone else in the middle, the blog has empowered the individual voice. What we do with that voice, from dissent, to book reviews, to live dangerously by trying to change society, or [...]

That is one of the questions that people should be asking as they build out their social fabric, what the graph looks like and what does it actually mean. If you look at your own social graph, how does it break off into clusters and groupings, or how do they interconnect to help you accomplish [...]

Image by Getty Images via Daylife

This near year old advert for Microsoft shows the entire digital life style that they need to focus on to build out their social fabric. While you don’t often think of Microsoft as doing cool things, they are attempting to reengineer their image to be cooler and more hip to [...]